Brand Identity for Penny App
Penny is the first strategic digital advertising app for real estate agents fully integrated with Google, Facebook and Instagram platforms. As a co-founder of the company, I developed a brand identity that embodies the company’s mission, vision and values.
Role: Co-Founder, Brand Builder & Design Lead
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe XD and WordPress
Responsibilities:
Formalized Vision, Mission and Value statements
Designed branding elements including logo, color selections and typography guidelines
Launched social media presence and developed internal social media guidelines
Developed website design and collaborated closely with website developers
Formed brand voice documentation
Created storyboard and art direction for brand video
