Brand Book for First-Time Homebuyers
As a licensed broker on the Dawn McKenna Group, I grew my individual real estate business on nights and weekends which developed into the No. 1 Rental Team in Illinois for Coldwell Banker. In 2020, I closed over $8M in sales while writing and distributing my first-time homebuyer book. This book simplified the sometimes complicated process into a concise and digestible softcover book.
Role: Art Director & Design Lead
Tools: Adobe Indesign and Adobe Photoshop
Responsibilities:
Conceptualized and designed book interior and cover
Wrote copy for book
Corresponded with editor to ensure clear communication of each point within the book
Sought feedback from former clients and friends to ensure all questions were answered
Collected and scrutinized my best listing photography to feature
Interviewed and hired book printer to produce softcover books
