Social Strategy for Dawn McKenna Group
The Dawn McKenna Group is a luxury real estate group headquartered in Chicago, IL. They are currently ranked eighth in the nation for sales volume according to the Wall Street Journal. I collaborated closely with the existing social media manager to align the team’s social media presence with the newly established brand identity.
Role: Creative Director
Tools: Planoly (Social Media Scheduler), Adobe Illustrator and Adobe Photoshop
Responsibilities:
Developed strategies to increase followers
Established creative direction for Instagram, Facebook and YouTube content
Reported on KPIs monthly
Hired and trained exclusive lifestyle photographer
Created internal guidelines for individual agents’ content creation
Assisted in accessorizing and styling properties for photo shoots
Photoshopped listing photos as needed
Designed templated graphics for team as needed
