Creative Direction for Dawn McKenna Group Photography
The Dawn McKenna Group is a luxury real estate group headquartered in Chicago, IL. They are currently ranked eighth in the nation for sales volume according to the Wall Street Journal. In order to differentiate our brand, I campaigned to hire an exclusive photographer who could shoot our listings with a more editorial look as well as capturing team events and day-to-day moments for social media and advertisements. The stylistic change in photography was one of the most instrumental differentiators to the brand.
Role: Creative Director
Tools: Adobe Photoshop and Adobe Lightroom
Responsibilities:
Interviewed and campaigned for need to hire a new photographer
Hired and trained exclusive photographer, Erin Konrath
Collaborated closely with lifestyle photographer to curate the group’s unique look and feel
Photographed listings on manual settings using Erin’s style guide if she was unavailable
Photoshopped and edited images as needed
