Brand Book for Dawn McKenna Group
The Dawn McKenna Group is a luxury real estate group headquartered in Chicago, IL. They are currently ranked eighth in the nation for sales volume according to the Wall Street Journal. I collaborated closely with the group leader and a team of designers to create a 178 page brand book for agents to utilize during listing presentations.
Role: Art Director
Tools: Adobe Indesign and Adobe Photoshop
Responsibilities:
Collaborated with Coldwell Banker’s marketing team to draft iterations of the brand book
Conveyed group leader’s feedback to team of designers
Corresponded with copywriter to ensure accurate and clear communication
Collected and scrutinized the group’s best listing photography to feature
Interviewed and hired book printer to produce hard and softcover books
